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Weiden + Kennedy gewinnt Film Grand Prix bei den Cannes Lions 2011

25 June 2011

Den Film Grand Prix der diesjährigen Cannes Lions Festival nehmen Wieden + Kennedy für Nike Write the Future mit nach Hause. Die Arbeit schildert die dramatischen Veränderungen der Welt als Folge der sportlichen Siege und Niederlagen, während Nike Sportlern hilft, ihre eigene Zukunft zu schreiben.

Der drei Minuten lange Film von Hollywood-Regisseur und Produzent Alejandro G. Iarritu (21 Gramm, Babel), zeigt Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard und Thiago Silva sowie Gastauftritte von Tennis-Legende Roger Federer, Kobe Bryant und sogar Homer Simpson. Die Arbeit gewann kürzlich auch einen Black Cube auf dem Art Directors Club.

W + K wurde ebenfalls mit jeweils einem Gold Lion für Heineken Entrance und Chrysler Born of Fire gekürt.

Droga5 gewann einen Gold Lion für Ihren Film Puma After Hours Athlete sowie für den Film Craft Grand Prix. English gewann mit Volkswagen Force, BBH für Google Chrome Speed-Tests, Johannes Leonardo gewann für Google Demo Slam: Chubby Bunny, Realtime Karaoke, Extra Spicy, 66 und Rushmore.

In der Kategorie Titanium und Integrated Lions, gewann Droga5 das Integrierte Grand Prix sowie eine Titan für seine Arbeit für Bing: Decode Jay-Z mit Bing. Abgerundet wurde die Kategorie durch DDB Stockholm die einen Titanium Lion für Volkswagens Blitzer Lotterie mit nach Hause nahmen und McCann Erickson Bukarest, die einen Titanium Lion für Kandi Dulce´s American ROM erhielten. Und yep, Wieden + Kennedy gewannen einen Gold Lion für Old Spice The Man Your Man could smell like.

Wieden + Kennedy schnappte sich sechs Gold Lions für die Arbeiten von Chrysler (Born of Fire, drei Gold Lions), Nike (Write the Future, zwei Gold Lions) und Heineken (Entrance, ein Gold Lion).

Der Grand Prix in der neuen Kategorie der Creative Effectiveness wurde Abbott Mead Vickers BBDO London für Walkers Sandwich verliehen. BBDO London hat der kleinen Stadt Sandwich, Kent ein Spektakel verliehen, in den sich überraschende Promi-Auftritte anschlossen. Ziel war es, den Kauf von Walkers Crisps erhöhen. Die Kampagne erzielte 26 Prozent Umsatzwachstum für die Marke.

Einen weiteren Löwen gewann BBDO New York für Snickers Du bist nicht sich selbst, wenn du Hunger hast gewonnen. Die vollständige Liste der Lion Gewinner:

◊ FILM LIONS WINNERS 2011
◊ PRESS LIONS WINNERS 2011
◊ OUTDOOR LIONS WINNERS 2011
◊ MEDIA LIONS WINNERS 2011
◊ DIRECT LIONS WINNERS 2011
◊ CYBER LIONS WINNERS 2011
◊ RADIO LIONS WINNERS 2011
◊ PROMO & ACTIVATION LIONS WINNERS 2011
◊ TITANIUM & INTEGRATED LIONS WINNERS 2011
◊ DESIGN LIONS WINNERS 2011
◊ PR LIONS WINNERS 2011
◊ FILM CRAFT LIONS WINNERS 2011
◊ GRAND PRIX FOR GOOD LIONS WINNERS 2011
◊ CREATIVE EFFECTIVENESS LIONS WINNERS 2011
◊ SPECIAL AWARDS
◊ YOUNG LIONS

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